Dollars and sense of film financing
November 30, 2007MOVIES may be pure entertainment but financing them is serious business, and as movie-making opportunities increase in Singapore and other less-mature markets in Asia, finding the funds to fuel the process will be crucial to the health of the industry.
Even as new media emerges on a seemingly daily basis to provide viable alternatives to the century-old movie industry, Hollywood producers and industry types from around the world descended on Singapore to attend the Asia Media Festival (AMF) trade event and to spread the good word: Asia has many great stories to tell, and as long as the right partnerships and proper procedures are in place, the money will be there to help filmmakers tell them.
In Hollywood, there’s no shortage of money in search of the next big box office hit, but financiers and like-minded studio executives prefer to hedge their bets by bankrolling big names and proven storylines. “The film industry has become a one or two-weekend business,” says Ashok Amritraj, CEO of Hyde Park Entertainment, a Los Angeles-based independent movie producer of titles such as Bringing Down the House, Shopgirl and Raising Helen.
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